Hi. I’m Mitch Wein. I’m a Creative Director, Writer, Creator, Strategic Thinker, Manager, Marketer and Collaborative Team Leader. Bottom line: I love getting to know a brand and its business issues and then helping them realize their full potential. I’ve helped create integrated advertising campaigns and marketing efforts for brands such as: Samsung, Crocs, Oxford Health Plans, Weizmann Institute of Science, Citibank, American Express, Soles United, Wellesley College, Volkswagen and Diet Coke, to name a few. I have a keen ability to quickly and quietly locate the heart of a brand and then rip it out of its chest for the world to see.

But enough about me, how are you?

Resume

profile

Award-winning Global Marketing Strategist and Creative Director with over 20 years experience in branding, consumer engagement, digital, media and communications. Adept at synthesizing complex ideas into clear, effective messaging. Global, big-picture thinker who knows the beauty is in the details. Highly entrepreneurial leader who can develop, direct, and inspire creative and marketing teams across multi-platform channels.

experience

July 2017 – Present
Creative Director
Woodbridge International

July 2014–July 2017
Advertising Research Foundation | New York, NY
Chief Creative Officer
Defined strategy and managed a comprehensive integrated marketing plan designed to grow targeted ARF members nationally and globally. Played key role in helping transform the ARF position from a research resource to an industry-leading hub of experiential learning and networking.

2013–June 2014
Woodbridge International | New Haven, CT
Writer | Creative Director
Bringing together creativity, technology and strategy to help Woodbridge be recognized among the elite and most innovative M&A firms in the world. Developed, implemented and led nontraditional marketing efforts to create unprecedented demand for their clients and win attention of potential buyers across the globe.

2009–2012
American Committee
for the Weizmann Institute of Science | New York, NY
Creative Director
Redefined the world of philanthropy for this major gifts organization. Helped ACWIS reach a new generation of supporters by making science bite-sized, emotional, digestible, and personal. Created Care Share Repair, a social platform where visitors have the opportunity to share their dreams and hopes for a better world by making a personal video statement. Weizmann now has an ever-growing social network made up of dedications from people around the world all connected by science.

2006–2008
Zimmerman Partners | Ft. Lauderdale, FL
V.P. Group Creative Director
Launched SolesUnited, the first-of-its-kind recycled footwear donation program. Since 2008, the program has sent over 2 million pairs of shoes benefitting millions of needy individuals worldwide. Brought within the first ten months of employment, a refreshing and notable creative dimension to Zimmerman’s new business effort, leading to three high-profile wins: Crocs, Longs Drugs and the Fontainebleau.

2004–2006
Mitch Wein Inc. | Westport, CT
Creative and Strategic Consultant
Brought inspired thinking to Citibank’s “Thank You” rewards program at Wunderman, developing acquisition, loyalty, direct mail, online and p.o.p. Created event marketing and promotion efforts for American Express, including the “My Wish List” website at Digitas. Helped SignStorey roll out the first digital advertising network in supermarkets. And worked with Pfizer on the biggest new product launch for diabetes at G2 Direct.

1993–2003
Vogt/Wein | Westport, CT
Partner & Executive Creative Director
Between its founding and its acquisition in 1999 by the Interpublic Group, Vogt/Wein
had grown to over $25MM in billings. Starting with limited resources and no clients,
Vogt/Wein won major projects and AOR assignments from Samsung, ESPN, Oxford Health Plans, Allied Domecq and Wellesley College. Responsible as ECD and Copywriter for the creative and strategic product. As a member of the senior management group, guided key client relationships and supervised an integrated team of creative, broadcast production and account management. Efforts to reposition Oxford Health Plans helped regain their position as market leader. Results led client to award agency their entire business and exclusive agency of record. V/W’s global television campaign for Samsung resides in the permanent collection of the Museum of Modern Art.

prior experience

1985–1993
Lintas | New York
Young & Rubicam| New York
DDB | New York
Ally & Gargano | New York
Chiat/Day | Los Angeles

clients

Diet Coke, Molson, Lipton, Mastercard, AT&T, Heublein, Prestone, STP, Sanka, Volkswagen, Cigna, Seagrams, Excedrin, GTE, Bank of New York, Brown Forman, Lipton, Saab, Pizza Hut, Mitsubishi, Yamaha Motorcycles, Foster Farms and Home Savings.

education

B.S. Northeastern University

personal

Creatively driven. Strategically focused. Digitally native. Humanity obsessed.

references

Letter from Marshall S. Levin recommending Mitch Wein for a key position. The letter is on the letterhead of the Weizmann Institute of Science and includes Levin's signature and contact information at the bottom.

Contact Mitch Wein

email: weinworld@gmail.com
phone: 203.856.7795