Wellesley College

Over a four year campaign push, the work for Wellesley College including direct mail, collateral and digital helped to raise over $420 million dollars for their Annual Giving program and their Capital Campaign. It exceeded their target dollar amount by over $20 million dollars. This program generated over a 53% average annual alumnae participation rate – one of the highest in the country. A 16% increase in the number of gifts generated by the Annual Giving direct mail program. And an increase in donors from the Durant Society (donors giving $1,000.00 and up.)