Oxford Health Plans

Imagine a heath plan that doesn’t just look after Members when they’re sick, but looks after them when they’re healthy? This campaign aimed to shape Oxford’s brand image as innovators among unaware consumers and showcase how they play a more active role in the lives of their Members. The advertising reinforced Oxford’s position as a healthcare catalyst, igniting loyalty, inspiring enrollment and positively changing consumer beliefs that “there is another way.” In 2006, together with TV, direct mail, radio and outdoor and in the midst of a stagnant, skeptical market, we increased membership by 42,000 members. However, our greatest joint accomplishment with Oxford, during the time we worked on the account, Oxford increased their membership from 200,000 members to 2 million members.